I create new media resonance of live events to attempt to bridge the gap of the social immediate event and the constructed window of the world that is media.
In doing this i wish to help bands and events self promote over social network platforms and help bands further understand themselves as institutions.
By deconstructing the present environment and selectively reconstructing narrative by using pre existing signifiers i help the audience better understand the event.
After working in promotion and as a photographer for one of the largest and successful nightclubs in Coventry i saw that the club actively edits the present through music, lighting, smoke machines and bubble machines. but often did not reach a greater audience through their online following apart from the images on the websites and flyers.
nearing the end of uni i have formed the new media company, TooLateForThursday and secured funding to create the opportunities for like minded media students to gain the experience in event organisation and new media coverage.
