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Music video tomorrow at 6.30pm till 9pm Tuesday 5th.

(Meeting at the aardvark scream bar and will walk you to the location!)

If your involved in the music scene this is your chance to be a part of one the best new music videos out there.

Who are we looking for? –

Music heads and partyers.

Skaters, as the location is unknown we cannot say what is there but there will be a skate element to the video so get your boards and come along!

We will be filming the band aspect, the crowd as well as the skaters. after 9pm we will be going to the courtyard for a social and watch the footage back.

If your free come party this is a chance to get you face on the BEST new video cov music scene has to offer !

If need be contact either Jay Turner or Edward Taylor on fb. see you there xx

rough arse essay anyone?

Choose a current issue/debate/controversy and analyze how it is informed and determined by power, spectacle and memory within contemporary mediated culture.

In this essay I will be engaging with the object of Big Brother, how it creates power, manipulates its participants and ultimately tells its audience what to think about the content.

POWER – Power within big brother is demonstrated in great effect. Using theories of control brought about Jeremy Bentham and the Panopticon. The Panopiticon was a design of prison that kept each individual inmate in a separate cell, forever being watched by one empowered guard. Light was shone into the cells so that they could be seen but they were not able to tell when anyone else was watching. In this way the inmates could not tell when they are being watched so actually having a guard on post does not matter as the inmates would forever look at their own behaviours as if they were bring watched.

The fact that all the participants within big brother are forever being watched by cameras they are all to aware. They internalise what they think the people watching are going to think about them and act up to how they think the people watching will want them to do. The institution of big brother holds power over all that are within as it can be seen as a prison, but one major difference is that the participants do not have to stay and can leave at any point.

This reinforces the fact that power is not jus asserted one way but is an agreed discourse between the master and its slave. But even in this environment it is not always an easy discourse. CCTV cameras are often used as a means of power in the real world, and is argued that it does not work in the same realms of the Panopticon.

“… the surveillance gaze overwhelmingly falls upon individual occupying morally laden categories of suspicion : youth, homeless persons, street traders and black men”. (Lyon 2006:232)

This may be due to the different levels in which these groups are aware of the surveillance whereas Big Brother contestants are forever confronted with the moving cameras. This pressures them to continually think on what the audience expects of them and how to entertain and become popular.

Other psychological theory’s of power are in play as the regime is such they wake the same day and are rewarded and punished.

When discussing the effects of the Panopticon not all the effects are positive and works too well making the subjects docile.

“Prisoners may experience their bodies as abandoned – but then they use them to assert themselves. The disciplinary spaces actually invite and magnify disorder, pollution and noise. As they throw faeces, self – mutilated and create disturbances, they produce selves for the observer, but they also treat their bodies as bodies for the observer turning private and destructive bodily acts into spectacles.” (Lyon 2006:6)

Vanessa Felts – Table

Rules are often broken and have to be punished. Even so in the past when told to stay within their cell in the garden of the big brother house Markus chose not to and started playing by his own rules.

In a lot of ways we need institutions to construct the world around us so we feel safe and give meaning to the environment around us. In this sense after weeks of being inside the big brother house the participants will go to greater and greater lengths to stay within its walls.

Power is even greater showed when the means of communication are controlled, to give the participants an opportunity to speak to loved ones on the outside they would go to greater lengths to comply even if it meant putting the other housemates into the line of fire.

The institution also has power to convince the audience who is in the wrong as the live show is a lot more unedited and situations may come across as totally different. To this end the narrative is constructed and enables the institution to create heroes and villainies others.

Power can also be expressed as upward or downward, downwards when the institution influences its subordinates and upward when the subordinates effect the show. This is displayed in big brother when the characters are put under too much stress and chose to exit the experiment which effects the entire show so that evictions may not be able to be carried out or extra ones have to be made.

Finally to a certain extent the participants themselves hold power not only over the discourse of the show but over each other and how the audience may view them, this is often demonstrated when they start to play games and talk to the camera in the diary rooms.

MEMORY – Collective memory as well as personal memory can both factor in the case of big brother. Collective memory is when the nation has a memory of an event such as the 9/11 bombing and imprints their own back-story to what they were doing at the time. When it comes to big brother it runs within the holiday around 9 so that the audience can be wider than just adults but pre teens may well get the opportunity to engage with the show. As we watch it we instantly categorise each individual from the moment they walk into the house. This is not done by accident but the institution has defined these “types” “myths” of people so that people can quickly understand some of the characteristics of that person. Bond pretty girl, aggressive alternative, soft geek, weird foreigner and sexually different are some of the most frequent myths used.

The fourth look, after that of the audience, that of the camera and those within the shot is how we look at the material within our own history. We then relate and straight away identify those characters that may well be like ourselves or like people we know. This is almost personal memory as once we feel as we know the characters well enough we feel comfortable taking what we have seen and reporting this to other people that we know that have seen the show. This sharing of narrative is similar to that we do with the narrative of people we engage with in our own lives.

As the show runs through the weeks we are guided by the institution to have a collective memory of each person and tell us who we should be liking and who we should lynch, this is a pivotal point in big brother as the show relies on the audience getting involved and voting out characters to be thrown to the mobs and short term stardom. Big brothers little brother is one of the ways they attempt to do this as they have guests in power such as past housemates and famous icons putting their viewpoints across and arguing with the live audience attempting the narratives to be forever discussed.

Memory is now different within mass media as news can be sent pretty much instantaneously making the audience not just an audience to tell a narrative after the event but now we can be described as participants as we too can see things unfold and act as the moral judgment on the show through the interactive elements.

Events on big brother are televised 24 hours a day making the real scandal/historical events first of all seen by the masses before the institution gets a chance to edit it on the evening shows. This gives the institution a chance to create myths about the characters and chance the representation of them. But once they leave the big brother house they still may not have control of their own representation as tabloid newspapers grab them straight away and creates images for them. Such as nuts forever doing topless photo shoots.

“broadcasting has developed, whether in its public service or commercial manifestations, as an industry and, as such, it feels mo obligation to preserve its output for subsequent scrutiny it’s very immedediancy gives it its potency, and within the industrial context, if there is an urge to preserve the output, it is for subsequent repeat broadcasting or for sale to other broadcasters.” (Edgerton 2001:245)

History within television can be archived and thus is not only the memory of its first viewers but topics can be re used and re invented to new means. One example of this is within the Vanderbilt Television Archive started in 1968 which encloses television news since 1968.

This can be seen as every week the events are displayed on the evening show and when they leave the house a video is shown to give the views a memory of what happened to the character throughout their journey. This is also complements with a face of the contestant showing their emotional reactions to the memories created by the images.

These memories are chosen in terms of that persons character within the show to create that persons history in the show. And thus a myth of what that person is like

“Like history, cultural memories are produced and must be understood in relation to an array of cultural and ideological forces.” (Edgerton 2001:247)

History of the show is not just in constructed shared memories in the media most of all in the contained narratives updated all the time on the website. This could be seen as a top down source of power as if you control peoples memory you control their experience, their knowledge of pervious struggles and is used as a tool to convey the characters within the narrative under different myths, Jade Goody (virgin, fiend, hero)

SPECTICLE – each one of us have been brought up in institutions to tell us what is and what is not “normal” behaviour. People all too often have the opinion that big brother is literally just people sitting around a house all day acting normal when in actual fact it is more like hyper realism as the institution attempts to play with normality by forcing confrontations to make the audience react and choose sides which creates spectacle.

Within big brother the main drawing point is that CCTV is used to give the audience the ability to spy and watch peoples lives in a very invasive manner. CCTV on the other hand is argues to work in a different way as the panopticon “… the surveillance gaze overwhelmingly falls upon individuals occupying morally laden categories of suspicion : youth, homeless persons, street traders and black men”. (Lyon, D 2006: 232)

One explanation is the different levels of awareness that these types of people would be aware of the cameras. In the case of the Big Brother contestants would be forever confronted with the moving cameras behind the two way glass. This knowledge would make them continually think on what the audience expects of them and how to give the viewers what they want to become popular. On top of this other forms of control are in place as they have set times of the day to wake up and are often encouraged to do things behind the backs of other contestants and punished if they do not.

When discussing the effects of the panopticon not all the effects are positive and works too well making some subjects docile, this can be seen when characters’ go out of their way to make a spectacle such as writing on the table with chalk.

“They produce selves for the observer, but they also treat the bodies as bodies for the observer, turning private and destructive bodily acts into spectacles.

As we see these hyper real almost false relationships we feel engaged and wish to have our own opinions on the spectacle and thus report this to other people we know in the real world. Every eviction can also be seen as a spectacle as the audience react to the institutions constructed character that has been built up either by boos or by cheers.


Edgerton, G and Rollins, P (2001) Television Histories, shaping collective memory in the media age.

Lyon, D (2006) Theorizing Surveillance, the panopticon and beyond.

Raymed Williams

Samuel Beckett

Debords society of spectacle

Michael Wesch

Jean Baudrillard

Michel Faucault

Jack Lecan

Fred Jameson

Moores, S (1993) Interperpreting Audiences,

The Ethnography of Media Consumption.

Hall, S (1973) Encoding and decoding in the television discourse, cccs stencilled paper 7, university of birgingham.

Rayner, P. Wall P and Kruger S (2004) Media studies : the essential Resource

Final memory piece

For my final piece I attempted to show how an event could affect someone’s behaviour. Although things always feel better the next day the memory and mental archive will change how you go about your day.

I approached the split screen by editing too separate videos the first one is directly below and shows the morning after.

The split screen was put into place as an obstacle that we had to overcome and I have used it to separate the two moods I have attempted to set. I feel a if the edit does well at conveying the two moods, which is reinforced by the split screen. on the other hand I don’t like that it takes this long to get the point across. 

I chose to re edit the piece and although it is 4 min whereas the first version was 5 i still think it is much improved. 🙂 the strong use of known tracks heavily carry on the emotion of the two videos, I see this both as a strength and a weakness.

ok I think this is as good as it is going to get. with the restraints on time i am not able to re edit it again but having seen how it works as it is i think i would now attempt to get the two narratives working side by side and not use such strong audio to carry the piece. Hope you enjoy and get the jest 🙂

Personal Memory

– Builds who we are and constructs our point of view.we then approach things with the knowledge of how things have happened in the past. people out of habit keep things that are important to them “this means too much to me to throw away” even if the item itself is of no real use. the fact is it has attached memories to it and then serves the purpose of parking those thoughts.

This can be seen as a form of archiving. to collect and order the world around us, to being meaning where there is none. we effect our environment but in turn we are effected back.

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1. This jacket belonged to my father, and i can across it when wandering around his childhood home. the moment i saw it i was like. THAT! is mine now. its haggard and falling apart but is testament that my dad did have some wild days once. although it has no memories for me i respect it may well do for my father. 

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2. This is my skate archive, although I go through skateboards as fast as anyone else i enjoy looking back at the designs and how I broke them. In this case i have used my archive to a new means to hold my shoe boxes of skate equipment and shoes.

 

 

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3. Finally this is my copy of vampire:the masquerade, which is a role playing book. It belonged to a friend back at home that i borrowed it from. but since then he has passed away. I don’t think I will ever play it but I am very particular that it does not get damaged.

Collective memory

– Collective memories are memories the whole of society will have their own individual position on the event. such as Diana princess of Wales dying and 9/11 attacks. we revisit our memories so we don’t forget things we believe should not be forgotten. eg min silences and memorials.

Cultural stereotypes’ also drive from that of cultural memory. an obvious example of this is through terrorist attacks and Muslim extremists’. there once was a time where we did not fear a piece of abandoned luggage but now when we see people such as these messing with their luggage out cultural memory may make us to think the worst.

Furthermore a globalised cultural memory is occurring when major advertising companies sell their products worldwide such as coke. in doing so have to create cultural stereotypes’ and myths so the audience will understand. these myths are made as advertising does not work by just selling you the product but selling you how your life will change/be if you get this product into your life.

Institutions use these built up cultural memories and mythologies it to tell you that to be this kind of person you need this.

in the two adverts below this is demonstrated and aimed at slightly different “types” of people.

 

  • The Gorgeous advert on the left is aimed at smart, well of, middle aged white, male men who want to have and own Gorgeous things. there are strong images that would gain a reaction in this audience. Some of these images used to create a reaction in your mind are of high society and films such as James Bond. It also heavily implies that to own everything else in this video and to gain this type of lifestyle you have to own the car. “Gorgeous is worth it
  • Whereas the video on the right, due to the quick cuts and choice of rock music would appeal to a fun, new and energetic audience that would want a car that shows that they like to go fast in an urban environment.

Effectively, same product. but selling a different lifestyle.

 

 

Institutions sell us a constructed history, pink is for female and blue is for men.

What is history?

Historians analyse the events and facts of the past.

In this age of instantaneousness here we can live in the now and get news the day the event happens. and even after it happens we are able to re entre the medias point of view and often forget the more realistic individual memory of an event.

How do we remember?

we remember in a load of different ways. there are flashbulb memories memories by association and as such we help these memories manifest by drawing, writing, recording.

when it comes down to it we do not want to loose some moments in time and most of all in media production we attempt to collect these moments revisit them in the editing process and share them with our own interpretation on the memory through the constructed meaning.

Jay’s Story – this is the first part of two videos that will run instantaneously so that the video on the left will show the past and this video is the present. the story is that Jay goes out clubbing with his girl but something happens to her so that when Jay sobers up in the morning the memory has effected his behaviour and all he can do is get on with his day and let monotony distract him.

 

The society of spectacle

Within society we have “norms” that are drilled into us through institutions at a young age. we are told how to behave how to dress and how to treat other people.

To create a spectacle is to gain a reaction within people which challenges what they believe are social norms.

This video of an interview with Russell Brand shows his views on how the media use his exploits of his fame to create a social narrative for the target audience. this is a spectacle as he does not act how we expect famous people to act.

he subverts the interview purpose and breaks the fourth wall by saying how pointless the idea of fame is and how what we know of him though the media is not actually him but a character he plays so he can keep his real self private in the search for a deeper meaning to his vacuous existence. start watching around  3:15

 

Spectacle challenges what we see of the world and on the first level makes us report to ourselves and then report to others. below is a spectacle of a simple and warped moment in time. we engage with the piece and although it holds not too much of an underlined idea, it creates a spectacle of something everyone has seen and challenges what you think of it by making it behave in a way you are not used to.

 

What is the nature of the television Spectacular? How well does it confirm to the spectacle as described in he lecture?

Why is television spectacular?

Television is a spectacle in that it is constructed and attempts to show it’s audience things they may not see in the real world around them. television and media in these forms are able to capture events far out of the world just outside your front door and keep it in such a way people are still able to draw meaning from it far after the event.

 

In the early years of television the new form of media itself was the spectacle, because before you were not able to share an event across the nation to that scale. This challenged how they saw events around them and made new levels of interactions with their nabours talking about the event, as they would share what they were doing at the time, creating a personal and collective memory.

Nowadays television companies have to ensure that audiences will respond to material as they need to guarantee the large audiences.

When it comes to the MI6 agent it mostly creates a spectacle as the narrative of the story is that someone who represents a huge and almost overruling institution of power was able to be taken out in unusual  circumstances.

this challenges our notion that we feel safe when we are institutionalised to feel as if we are safe under our governments rule and makes us pay attention to find out for what reason he was killed.

 

When creating my own spectacle i wanted to demonstrate how institutions have “constructed” normal life. To do this i was going to show movement and interaction with local businesses and then subvert this discourse by getting a group of skateboarders to use this space how it is not meant to be used and see how the institutions would react to it. In the end this didn’t happen but even so i wanted to demonstrate how subverting something could make a huge reaction. and yeah i realise this is an extreme edit but it demonstrates how to create spectacle by subverting norms and forcing a reaction.

My power Piece

 

 

At first when approaching power i had a deep think on what i deemed powerful and influential. control over other people can be gained in many different ways through influence. in every day life we influence each other my mediating our own language and narratives’ to gain a desired response. weather it be giving an excuse for turning up to work late, getting people to come out on a night out with you with the promise of lots of women or just changing the size of the person who attacked you.

Communication is powerful tool, whether it be on a small scale or a large. Power can come from individuals, people in authority or groups in this way and the majority of the way this is conveyed is not always verbal but how we represent our emotions and reactions to our environment.

this video i have edited attempts, in a quiet light hearted way, to show how emotions of different vessels can have an impact on those we interact with.

In terms of the half second cuts i found it quite challenging as it brings up the

pace of the entire video making this seem a bit too rushed when a slower pace would have been more effective. on the whole with the text it manages to convey the message better than the first 2 min unfinished edit.

Although even saying this it did not turn out exactly how i wanted it to. the

point is that peoples emotions effect other peoples emotions and then in turn effects how they choose to communicate with the tone of their voice. but even though people may choose to disagree and be bothered by insignificant occurrence we all wind up being controlled by the all powerful force of mortality.

Power is deep

Ok this is my summery of what i perceive and understand of what power is in terms of media institutions. Power is not solely of an individual but describes the whole discourse between the master and slave. Power is control, influence, knowledge, surveillance surveillance and control of people in internal, we watch our own behaviour as we are being watched in line with the constructions of the world that we have excepted from institutions. this we think makes the world safe. within power there is a discourse, the master should give the commands and the slave should agree to them. Continues line  of sight is one way of gaining power. the slave is striped of their identity and placed in a situation where they are forever in sight of an authoritative figure, this constant line of sight makes the subject feel as if they are being watched and in tern look at their own behaviours. They may not even be forever watched but the way they can always be seen does the job regardless, and in the end conform to what they think is expected of the person watching. they adapt their own behaviours themselves. this is called a Panopticon prison. Jeremy Bentham

  1. This line of sight can be seen in our every day lives with the knowledge that you can be seen on CCTV, your web presence is being looked at and communications on your telephone. even if there is no one looking at that time, the camera may not even be on but because it is there pointing at you you feel as if you need to change your behaviour so you don’t stand out.
  2. This same theory of power is not dissimilar to that that you see in other institutions such as schools, prisons and hospitals. because we are set within intuitions of an very age the rules that we follow in our every lives that have been given to us are so ingrained we cannot help to follow them.

In a lot of ways we need rules and structures to understand the world around us, these are not innate natural rules of how things are but constructed views that are given to us by institutions that we have to agree and go along with. aka religion. we want there to be rules in our reality which is why we buy into the constructed views of institutions of power. we want to be safe and we and to know how things are. Communication is another big part of power as if you control the communication and what knowledge people have access to you can change what they think. throughout history whenever an alien force takes over an environment the first thing that is changed is the form of communication and institutions. change is not always bad and once the force has left that environment the culture almost never goes back to how it was to begin with. History is written by the winners. ~Alex Haley Not all Germans agreed with what Hitler done, the fact is wars are justified by saying there are good guys and bad guys. but the people in control will never show the other side of the leave, knowledge is power and what is and is not shown hides that situations such as this are not back and white, good and evil.

knowledge is power and power is knowledge. these two concepts are very close and knowledge should be for everyone but often is the way that knowledge is gathered for the good of a society’s own members. In the end we go along with these constructions as to do so would be to step out of “normal” behaviour”. we buy into institions views as is the discourse. Mishel Fuco Jeremy BenthamPanopticon Power –  Wikipedia Power is a measure of an entity’s ability to control their environment, including the behavior of other entities. The term authority is often used for power, perceived as legitimate by the social structure. Power can be seen as evil or unjust, but the exercise of power is accepted as endemic to humans as social beings. In the corporate environment, power is often expressed as upward or downward. With downward power, a company’s superior influences subordinates. Power can be also defined as upward in a company. When a company exerts upward power, it is the subordinates who influence the decisions of the leader (Greiner & Schein, 1988). Often, the study of power in a society is referred to as politics. The use of power need not involve coercion (force or the threat of force). At one extreme, it more closely resembles what everyday English-speakers call “influence“, although some authors make a distinction between power and influence – the means by which power is used (Handy, C. 1993 Understanding Organisations). http://en.wikipedia.org/wiki/Power_(philosophy)

Here is my Power piece which has a play around with the change and effect of peoples emotions.